I selected the commodity titanium and from there created the company Titronix. Titronix is a titanium aircraft part manufacturer and because of that I created a logo that incorporated the aesthetic of titanium as well as the use of airplanes.
01
Drafting
During the first phase of this branding project I drafted other uses for the commodity Titanium and then settled on the idea of Titronix being an aircraft part manufacturer.
I created about 50 different titanium logo concepts before finalizing a design.
02
Revisions
After receiving feedback from my colleagues, I made variations of my selected logo. I tested different typefaces, color variations, fill, gradients and lack there of.